About the Founder

Rooted in Nature, Crafted with Love

Hi, I’m Malathi, the founder of Nyaraa Naturals — a brand born from my deep-rooted love for ancient Indian wellness and modern self-care. As a content creator and entrepreneur passionate about South Indian traditions, beauty rituals, and holistic living, I started Nyara Naturals to bring pure, effective, and luxurious skincare and haircare products to every Indian home.

Nyaraa was created not just as a brand, but as a movement to revive time-tested Ayurvedic wisdom with thoughtfully curated ingredients, minimal processing, and elegant packaging. What began as a small idea to solve real skincare needs has grown into a collection of handcrafted products powered by nature, science, and soul.

Each formulation is made with care — from infusing real saffron into oils, to blending herbs like methi, brahmi, manjistha, and nalangumaavu, I personally test, tweak, and perfect every batch. Our products are a reflection of my belief that beauty should be clean, conscious, and deeply nourishing, just like our culture teaches us.

From supporting my own mother’s dream of independence to building this brand with my hands and heart, every drop of Nyara is personal.

💛 My Vision:

To make luxury Ayurvedic beauty affordable, accessible, and deeply authentic — and to help women feel confident in their skin at every stage of life.

Thank you for being a part of the Nyaraa family.

Here’s to radiant skin, rooted in tradition.